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Charles Wilp (1935-2005) was one of the most influential designers in Germany and among other things, created advertising campaigns for legendary Pushkin ("Vodka for tough men"), Volkswagen ("Up and running ... and running ... and running") and Africa Cola , He advised the former German Chancellor Willy Brandt, was friends with artists like Yves Klein and advised Joseph Beuys to bear as a trademark a hat.
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